Working Experience

Sep 2022 - Now

UX Designer - Certinia

Full time

• Defined the strategic direction for the Service Estimator product on the Salesforce platform, leading the end-to-end design and research process for multiple features, including guided scoping tools, which resulted in the acquisition of two new large enterprise customers.
• Improved products existing experience through conducting extensive user research, usability testing and telemetry data, resulting in 20% improvement of Heuristic Evaluation Quality Score (HEQS).
• Work closely with product managers, engineers, and fellow UX designers across different countries such as United State, Spain, India and United Kingdom.

July 2020 - July 2021

Web Developer (Senior Associate) - PwC (Hong Kong)

Full time．Contract

• Developed and designed 20+ corporate e-learning courses for the Learning and Development department, driving employee upskilling in emerging financial technologies and compliance.
• Resolved technical challenges to ensure a seamless learning experience for employees, achieving 99% on-time and error-free course delivery. 
• Collaborated closely with subject matter experts (SMEs) and technical teams across Hong Kong and Mainland China division. 

Oct 2018 - July 2020

Visual Designer - uFinance Hong Kong Limited

Full time

• Revamped company website to improve usability, information architecture and aesthetic, resulting in 15% increase in conversion rates and 35% improvement of SEO score.
• Developed a cohesive brand identity through marketing content and visual that amplified brand recognition and raised awareness within our target audience, which grew 25% followers for company’s instagram page. 
• Partnered closely with the marketing lead to develop and implement strategic marketing initiatives, while mentoring interns to enhance their skills and boost team productivity.